Transom Acquires WellBiz Brands

Transom Capital Group, a Los Angeles–based private equity firm specializing in operational transformation, has completed the acquisition of WellBiz Brands, Inc., a beauty and wellness franchisor platform.

The partnership brings what officials call new investment and deep operational expertise to accelerate WellBiz’s growth, improve profitability, enhance franchisee support and further strengthen its franchisee system.

“WellBiz represents a highly attractive franchise platform with strong brands, loyal members, and a scalable business model,” said Conor Davenport, managing director at Transom. “The team has made meaningful progress towards strengthening the organization, driving innovation, and positioning the business for its next phase of growth. We see significant opportunity to build on this foundation and leverage our hands-on operational approach to support franchisee success and unit count growth across the system.”

Long-Term Strategy

Headquartered in Denver, CO, WellBiz is an experience-based franchisor with more than 700 locations across the US, Canada, Europe and the Middle East. The company’s portfolio includes brands such as Drybar, Elements Massage, Amazing Lash Studio, Fitness Together and Radiant Waxing. WellBiz’s cross-brand digital marketing platform drives effective membership acquisition and engagement; supply chain management; e-commerce; and product innovation expertise.

Since joining WellBiz in March 2024, CEO Amanda Clark has led initiatives to strengthen WellBiz’s leadership, drive same-store sales growth, enhance the franchisee proposition, and innovate across the portfolio. Her efforts aim to position the company for sustained growth and improved performance, officials said.

“Transom’s operational and collaborative approach makes them an ideal partner in executing our long-term strategy,” said Clark. “Together with Transom, WellBiz is well positioned to continue its momentum with existing and new franchisees.”